Blending brand identity with UI and UX
Designing experiences that look good, feel right, and make sense to real people.
Always curious, endlessly experimenting, and never afraid of a good brainstorm, I see design as a bridge, connecting people, ideas, and possibilities.
👋 Hi, I’m Emma, a designer who grew up in the Philippines and has been navigating international creative waters ever since. Living and working across different cultures has given me a broad, curious approach to design that values storytelling, empathy, and human connection.
With a foundation in graphic design and branding, I’ve spent years learning how people connect with brands: what draws them in, what builds trust, and what keeps them coming back. That understanding of consumer behavior continues to shape how I think about design today. Every visual, word, and interaction is an opportunity to create meaning and connection.
Throughout my career across Europe, I’ve worked across a wide range of industries, shaping campaigns for fashion brands, educational institutions, cultural initiatives, and various independent clients. I’ve led communications at the International School of Amsterdam and crafted digital strategies as a freelance designer, bringing a versatile, cross-disciplinary approach to every project.
Recently, I graduated from the UX Design Institute, where I leveled up my skills in user research, prototyping, UI and human-centered design. Now, I’m diving into the world of UI/UX, blending my creative roots in branding with user interface principles and user experience thinking to craft digital products that are visually engaging, intuitive to navigate, and emotionally resonant.
Skill Set, Unlocked 🔓
Design
Figma
InDesign
Photoshop Illustrator After Effects Premiere Pro
Photography
Brain Gains 📚
UI/UX Design Diploma UX Design Institute 2025
UX Design with Figma Winc Academy 2023
Fashion & Branding (BA) Amsterdam Fashion Institute 2015 - 2019
Copenhagen Academy for Visual Innovation
3D Design, Technical Drawing, Graphic Design 2015
Copenhagen International School
International Baccalaureate 2009 - 2012
Presentations
PowerPoint Google Slides Keynote
Analytics
Looker Studio (Data Studio) Tableau Power Bi
Bits & Pieces of My Work
(hot off the press)
I designed a modern, responsive interface for a fictional challenger bank called Nexus - created to make everyday finance feel effortless, intuitive, and full of personality.
UI Case Study
For my UX Design Professional Diploma, I built an online booking system from the ground up. This project was a full-spectrum UX playground, where I turned a complex booking process into an effortless, intuitive experience.
UX Case Study
Rains
ISA Graduation
I rebranded the International School of Amsterdam’s graduation with a bold, playful identity inspired by the city’s windmills, bicycles, and tulips. From logos and event graphics to tote bags and chocolate bars, the design transformed the ceremony into a cohesive, memorable celebration that’s still evolving today.
ISA Anniversary
I reimagined RAINS with an immersive brand concept that brought their values to life. Blending a bold brand book, fresh consumer insights, a 3D store redesign, and the LOTUS launch strategy, I crafted an experience that excites millennials and amplifies RAINS’ global story.
Photography
I designed the 60th anniversary campaign for the International School of Amsterdam, creating a refreshed visual identity that bridges the school’s legacy with a forward-looking spirit.
Photography has always been a passion of mine, and for this project, I let it guide me. Inspired by Rains and the quiet elegance of nature, I explored shapes, textures, and solitude through black-and-white imagery.